Case Study: Everton Ridge Homes

How This Home Builder Found More Buyers and Enabled Their Sales Team to Close More Deals

Real Estate developer and home builder located in the Okanagan region of British Columbia, Canada.

evertonridge.ca

Everton Ridge Homes is a distinguished real estate development company and home builder renowned for crafting exceptional homes in desirable locations. They cater to clients seeking premium living spaces and are committed to quality and customer satisfaction. Facing stiff competition in the real estate market, Everton Ridge Homes aimed to amplify their digital presence and streamline their sales process to effectively attract and retain high-quality leads.

Industry Roadblocks

In the real estate development industry, companies like Everton Ridge Homes encounter several challenges:

  • Intense Competition: Standing out requires innovative marketing strategies and exceptional client engagement.

  • Lead Management Complexity: High volumes of inquiries necessitate efficient systems to manage and nurture leads.

  • Extended Sales Cycles: Purchasing property is a significant decision, often involving prolonged consideration and multiple touchpoints.

  • ROI Transparency: Demonstrating clear returns on marketing investments is essential for informed decision-making.

The Challenge

Despite generating leads through paid advertising, Everton Ridge Homes faced critical obstacles:

  • Inefficient Lead Handling: The manual process of managing incoming leads was impractical, leading to missed opportunities and deals slipping through the cracks.

  • Lack of Systematic Follow-Up: Without a structured follow-up system, keeping prospects engaged over extended periods was challenging.

  • Limited Insight into Marketing Performance: The absence of detailed reporting hindered the ability to assess the effectiveness of their advertising spend and overall ROI.

  • Overburdened Sales Team: Sales representatives were stretched thin, juggling lead management without the support of automated systems.

The Solution

Everton Ridge Homes partnered with Point Digital Marketing to overhaul their digital marketing and sales approach. The comprehensive solution included:

1. Crafting a Digital Advertising Strategy

  • In-depth research and Targeting: Identified ideal customer profiles through market analysis to focus on high-potential segments.

  • Creative Development: Designed compelling ad graphics and persuasive copy to capture attention and resonate with the target audience.

  • Strategic Campaign Deployment: Launched targeted advertising campaigns across platforms such as Google, Facebook, and Instagram to maximize reach.

2. Implementing HubSpot CRM

  • CRM Deployment: Set up HubSpot CRM to centralize lead management, ensuring no prospect was overlooked.

  • Automated Lead Follow-Up: Configured automated email sequences to engage new leads immediately, maintaining momentum in communication.

  • Customized Deal Pipelines: Developed deal stages that reflect the sales process, with automation to prompt follow-ups and create tasks for the team.

  • Lead Nurturing Programs: Established nurturing workflows for prospects not yet ready to buy, keeping Everton Ridge Homes top-of-mind.

3. Custom Client-Focused Reporting with HubSpot

  • Tailored Reporting Dashboards: Leveraged HubSpot's reporting tools to build custom client-focused dashboards, providing transparent and comprehensive insights into marketing and sales performance.

  • Real-Time ROI Analysis: Enabled immediate access to data on ad spend effectiveness and sales activities, allowing for data-driven campaign adjustments and strategic planning.

4. Enhanced Communication and Alerts

  • Real-Time Notifications: Implemented alerts for the sales and management teams when leads took significant actions or advanced in the sales funnel.

  • Team Alignment: Ensured that all team members were informed and could act promptly on high-priority leads.

The Results

The strategic initiatives led to outstanding outcomes for Everton Ridge Homes:

  • Surge in Lead Generation: Achieved an impressive 400% increase in leads, significantly expanding their potential client base.

  • Improved Lead Quality: Enhanced targeting and personalized nurturing resulted in higher-quality leads and better conversion rates.

  • Increased Sales Efficiency: Sales representatives saved an average of ~15 hours per week on administrative tasks, allowing them to focus on building relationships and closing deals.

  • Empowered Marketing Team: Automation and detailed reporting enabled the marketing team to proactively optimize campaigns and strategies.

  • Transparent Performance Tracking: Custom client-focused HubSpot reports provided clear visibility into marketing ROI and sales metrics, facilitating informed decision-making for the executive team.

About Point Digital Marketing

At Point Digital Marketing, we empower real estate developers and home builders to achieve unparalleled success through innovative digital marketing solutions. With over 15 years of experience in the real estate sector, we understand your unique challenges. We craft tailored advertising strategies, implement advanced CRM systems like HubSpot, and provide transparent, intuitive reporting to help you attract qualified leads, streamline your sales process, and stand out in a competitive market.

Ready to Build Your Future Success?

If you're a real estate developer or home builder looking to significantly increase leads, enhance lead quality, and optimize sales processes, contact us today to create a custom solution that meets your unique business needs and helps you achieve your growth objectives.

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