Solution

Responsive to Rapid Market Shifts

In March 2020, as global stay-at-home orders came into effect and the public was eating out less and less, it became imperative to shift focus back to supporting local businesses and restaurants. By diligently tracking industry-wide and competitor trends, we managed to consistently refine our targeting, budget allocations, data projections, and creative/content direction to meet the evolving demands of the marketplace to help Boogie's rise above this unprecedented adversity.

Incrementality Testing

Grasping the real effectiveness of our marketing initiatives is key to sustained growth. We initiated a series of incrementality tests aimed at setting benchmarks and instituting a continuous measurement of incrementality to drive ROI enhancement.

Brand Lift

We completed significant A/B testing across many months to get a better read on audience resonance and best practices. These studies helped us assess the initial effectiveness of our brand promotion efforts and provided valuable insights into creative development, bidding, and audience targeting strategies to optimize future returns.

Audience Analysis

We employed a stratified approach to cater to different audience segments or new market potentials, evaluating their likely contribution further down the funnel through social, search and programmatic channels. This strategy allowed us to strike an optimal balance between bidding objectives and anticipated returns.