Accelerate Growth with Integrated Digital Advertising & CRM Solutions

Drive leads, nurture relationships, and maximize ROI with Point Digital Marketing's expert team and tailored strategies.

We connect you with hundreds of thousands through powerful digital marketing strategies and transform those connections into loyal customers with our HubSpot CRM expertise.

Reaching your target audience is just the beginning in a crowded marketplace.

At Point Digital Marketing, we help you get noticed and cultivate lasting customer relationships that drive your business forward.

Frequently asked questions

  • At Point Digital Marketing, we offer integrated Digital Advertising and HubSpot CRM solutions designed to accelerate your business growth. Our services help you:

    • Reach Your Target Audience: Through strategic digital advertising campaigns across platforms like Google, Bing, Facebook, and LinkedIn.

    • Enhance Customer Relationships: Implementing and optimizing HubSpot CRM to streamline your sales and customer service processes.

    • Increase ROI: By aligning marketing and sales efforts, we maximize efficiency and revenue generation.

    • Make Data-Driven Decisions: Providing analytics and insights to inform your strategies.

  • Combining digital advertising with CRM solutions allows you to:

    • Align Marketing and Sales Teams: Ensuring cohesive strategies and shared goals.

    • Improve Lead Management: Capturing leads from ads directly into your CRM for prompt follow-up.

    • Personalize Customer Engagement: Using CRM data to tailor advertising messages, increasing engagement.

    • Track Customer Journeys: Providing end-to-end analytics from the first ad interaction to conversion, enhancing campaign effectiveness.

  • Point Digital Marketing stands out because of our:

    • Integrated Approach: Offering both digital advertising and CRM services for a seamless marketing experience.

    • Customized Solutions: Tailoring strategies to meet your unique business needs and objectives.

    • Experienced Team: Professionals with a proven track record in driving measurable results.

    • Client-Centric Focus: Prioritizing your success with transparent communication and dedicated support.

    • Ongoing Support and Training: Ensuring you maximize the value of our services over the long term.

  • Starting with Point DM is straightforward:

    1. Contact Us: Reach out via phone at 403-966-8103 or email at jesse@pointdm.ca.

    2. Initial Consultation: We'll discuss your business goals and challenges to ensure alignment.

    3. Bluesky Discovery Call: Along with the core Point DM team, we will dig deeper into the challenges identified in your initial consultation.

    4. Customized Proposal: Receive a detailed plan tailored to your needs.

    5. Agreement: Review and approve the proposed strategy.

    6. Onboarding: We'll kick off the project, ensuring a smooth implementation with minimal disruption.

    7. Ongoing Collaboration: Regular updates and meetings to keep you informed and involved.

What is our superpower?

We do it in a 5-step process:

  1. Map out your ideal-state customer journey lifecycle
    We start by defining the ideal experience for your customers—from awareness to conversion and retention.

  2. Build the processes, systems, and campaigns
    Using HubSpot, we implement the customer lifecycle through automation, workflows, and CRM optimizations. Simultaneously, we create targeted SEM campaigns, including market research, ad creation (complete with compelling copy), and PPC setup based on industry best practices across Meta and Google networks.

  3. Operate and optimize
    We run and manage the entire system—tracking progress and campaign performance. Our team ensures your SEM campaigns are continually optimized to reach the right audience while monitoring key indicators within HubSpot to maintain CRM alignment.

  4. Identify and implement opportunities for further improvement
    Whether it’s further refining PPC performance, optimizing ad spend, tweaking lifecycle workflows, or identifying new customer engagement strategies, we’re here to keep pushing toward greater efficiency and ROI.

  5. Deep-dive into data for strategic insights
    We leverage detailed analytics and reporting to gain insights into your entire marketing and sales process. This allows us to spot trends, identify bottlenecks, and make data-backed recommendations that elevate performance, ensure alignment with your goals, and adapt to evolving customer behaviour.

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Looking to grow your business? We can help.

We are eager to learn more about your unique needs, better understand your business and talk goals. Let’s set up a time to chat.